Tata Motors-owned Jaguar Land Rover (JLR) dropped a bombshell today, announcing plans to axe around 500 managerial roles in the UK as part of a “limited” voluntary redundancy program. The luxury car giant claims the cuts are essential to streamline its leadership and align with its bold business strategy, but the news has sent shockwaves through its workforce.
The UK-based automaker, battered by US President Donald Trump’s tariff wars, has faced turbulent times. A new UK-US trade deal, slashing tariffs on UK-made cars from 25% to 10% (capped at 100,000 vehicles annually), offers some relief. However, JLR’s sales slumped in the April-June quarter due to a temporary halt in US shipments, piling pressure on the company. “This voluntary redundancy program is about positioning JLR for future success,” a spokesperson said, thanking the government for the trade deal that supports their £3.5 billion annual investment plan.
The job cuts come as JLR pauses production of most Jaguar models ahead of a dramatic relaunch in 2026. Last November, the brand unveiled a daring rebrand, ditching its iconic big cat logo for a sleek capital “J” and showcasing a vibrant pink concept car. But with global market challenges looming, the road ahead looks bumpy.
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On a brighter note, JLR is charging toward a greener future. The company announced a partnership with ev.energy, a smart electric vehicle (EV) charging platform, to make charging more sustainable and affordable. A UK pilot program, testing ev.energy’s software with 10 electric Jaguar I-PACE models, aims to optimize energy use and cut costs for drivers. “This collaboration is a game-changer for our luxury clients and supports our electrification goals,” said Swarna Ramanathan, JLR’s Chief Strategy Officer.
The layoffs and EV push are part of JLR’s ambitious “Reimagine” strategy, targeting carbon net zero across its supply chain, products, and operations by 2039. With plans for all brands to offer a pure electric model and Jaguar to go fully electric by 2030, JLR is betting big on sustainability despite the tough cuts.
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