A video circulating widely on social media shows a woman in a kitchen claiming to have found what appear to be worms in a packet of Amul milk, prompting a swift response from the dairy brand’s official channels.

The clip, which has amassed over a million views since it was first posted on Instagram on March 14, captures a saucepan filled with milk and several worm-like objects floating inside, according to the footage. The woman in the video holds up an empty Amul milk packet, identified in the frames by its branded labeling and a “use-by” date of March 8, 2026, while expressing shock and distress over the discovery.

Viewers of the video on social platforms were quick to react, with some expressing concern about milk safety and others questioning whether the apparent contamination might have arisen from utensils or storage conditions rather than the milk itself. Among the comments, one social media user suggested that impurities could have come from already contaminated kitchenware, while another said the incident had undermined their trust in packaged dairy products.

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Responding to the viral content, Amul’s official Instagram handle commented that the company had received the consumer’s details and that an internal team was investigating the matter. The brand assured that it would follow up with the individual soon after its inquiry is complete, without offering immediate conclusions about the authenticity of the claims shown in the video.

This incident highlights the challenges dairy companies face in maintaining consumer confidence amid widespread circulation of user-generated content alleging product contamination. In recent years, other claims of unusual foreign objects in dairy products have periodically surfaced online, prompting debates on food safety, storage standards, and the need for transparent corporate communication.

Experts in food safety note that packaged dairy products must be properly stored and kept within their use-by dates to minimise microbial growth and spoilage, and that visuals circulating on social media often lack independent verification. Amul’s investigation will likely focus on tracing the batch and handling timeline to determine whether the milk was compromised before packaging or affected post-purchase.

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