Two former Google employees, Dhruv Amin and Marcus Lowe, both 33 and now co-founders and co-CEOs, made a high-stakes decision in late 2023 that has paid off handsomely. They shut down their thriving startup, Create, which was generating over $2 million in annual revenue through a developer marketplace, to fully pivot toward artificial intelligence. The catalyst was the November 2022 launch of ChatGPT, which dramatically demonstrated generative AI's potential and led the duo to question the long-term viability of human software developers in an AI-driven future. By spring 2023, they anticipated AI could soon match or surpass human coders in writing complex software, prompting them to rethink their entire business model.
The transition was far from easy. In October 2023, Amin and Lowe restructured the company, letting go of half their seven-person team and ending partnerships with freelance developers. They rebranded the venture as Anything and shifted focus to building AI-powered tools. The early product was an AI-assisted platform for creating app components such as login forms and calendars. The real breakthrough arrived in April 2025 with the launch of a no-code platform capable of building complete online businesses—including backend authentication, payments, and full functionality—without any traditional coding required. Within just two weeks of this release, Anything achieved a $2 million annualized revenue run rate, signaling strong market traction.
The pivot has since propelled the startup to a $100 million valuation after securing $11 million in funding, as reported by CNBC Make It. Amin describes the AI coding space as still "extremely early," with mixed reviews for so-called "vibe-coding" services that rely on natural language prompts. Despite the uncertainties, non-technical users have embraced the platform, creating innovative applications such as an AI stylist for a hair salon and a gum health tracker developed by a dental hygienist. These real-world examples highlight how accessible AI tools are empowering individuals outside the tech industry to build functional products quickly.
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The founders' bold move reflects a broader trend among entrepreneurs who view generative AI not as a threat but as an opportunity to redefine software creation. By betting on rapid AI advancement rather than waiting for it to disrupt their existing model, Amin and Lowe transformed a profitable but potentially vulnerable business into a high-growth AI company. Their journey underscores the high risks—and potential rewards—of pivoting decisively in response to transformative technologies.
As the AI landscape continues to evolve rapidly, Anything's success story serves as an inspiring case study for founders navigating uncertainty. The platform's ability to democratize app and business development could reshape how digital products are built, especially for entrepreneurs and small business owners without engineering backgrounds. With strong early revenue and a soaring valuation, the company appears well-positioned for further expansion in the burgeoning no-code AI sector.
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