Apple CEO John Ternus has reportedly taken a more hands-on role in overseeing the company's industrial design and human interface design teams as the technology giant works to strengthen its design organisation following several senior departures. Ternus is said to be spending considerably more time with Apple's design studio, where he is increasingly involved in product and design decisions.

According to Bloomberg's Mark Gurman's Power On newsletter, Ternus visits Apple's design studio several times a week and may make multiple visits on the same day. His involvement with the teams has increased since he became CEO, although he had already worked closely with Apple's designers during his previous position as head of hardware engineering.

Ternus assumed greater responsibility for the two design groups as Apple reorganised its leadership following the departure of former Chief Operating Officer Jeff Williams. While the company had initially indicated that the industrial design and human interface teams would report to former CEO Tim Cook, Ternus ultimately took responsibility for both areas as he prepared to become chief executive.

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The increased focus on design comes as Apple seeks to rebuild its teams after losing several experienced executives and designers. Alan Dye, who previously headed human interface design, left the company for Meta, while OpenAI has recruited several former Apple employees. Apple has reportedly responded by promoting younger designers and bringing in talent from outside the company to strengthen its design capabilities.

Molly Anderson currently leads Apple's industrial design team, while Steve Lemay heads human interface design, with Ternus positioned above both groups. Unlike the period when Jony Ive served as Apple's influential design leader, the company has reportedly not begun searching for a single executive to oversee its broader design organisation.

Ternus's growing involvement also reflects his background in engineering and product development, areas that have remained central to his leadership at Apple. Gurman reported that Ternus has left responsibilities such as finance and supply chain to other senior executives, allowing him to devote more attention to engineering, products and design as Apple continues to shape its next generation of devices and user experiences.

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