In Chelembra, near Calicut International Airport, Tulah Clinical Wellness Sanctuary - a cutting-edge venture by Faizal E. Kottikollon of KEF Holdings - opens its doors in a few weeks.
This 30-acre retreat taps into the $4.4 trillion global wellness market, expected to hit $7 trillion by 2030, per the Global Wellness Institute. Tulah blends cutting-edge diagnostics with traditional healing, positioning Kerala—a centuries-old hub of Ayurveda—as a leader in the world’s growing appetite for holistic health.
Tulah’s offerings fuse Ayurveda, yoga, and Tibetan medicine with modern tools like genome testing, all customized via the AI-powered Tulah Tech app analyzing genetic and microbiome data. Its 65 luxury suites boast Western Ghats views, paired with a 44,000-square-meter pool and organic dining from on-site farms.
Sustainability anchors the project, with solar energy and radiant cooling. The star attraction is its patented Ayurvedic bed with an integrated shower—a high-tech chamber delivering therapeutic oils at precise frequencies. Recognized across the EU, UK, and Asia, this innovation reimagines oil therapy with infection-resistant design, merging tradition with science.
Kerala’s wellness legacy, rooted in Ayurveda, already draws millions yearly, fueling a ₹30,000 crore medical tourism sector, according to state data. Tulah amplifies this appeal, targeting affluent clients from the GCC, Europe, and North America, where demand for authentic, nature-based healing surges. The state’s natural allure gives it an edge over rivals like Thailand, and Faizal's past track-record of world-class execution definitely set it up for success.
The sanctuary’s soft launch on February 22, 2025, saw G20 Sherpa Amitabh Kant as chief guest, alongside UAE Minister Abdulla Bin Touq Al Marri. Kant, who coined Kerala’s “God’s Own Country” tag, praised Tulah’s vision, linking it to the state’s tourism evolution. Tied to KEF’s Meitra Hospital in Kozhikode, Tulah leverages Meitra’s medical expertise, enhancing its clinical credibility. Faizal aims to reverse lifestyle diseases through luxury, where success hinges on stand out execution. One thing is for certain, Tulah elevates Kerala’s global wellness stature to another level.