Renowned music composer and playback singer Shankar Mahadevan has become the latest Bollywood celebrity to embrace sustainable luxury by acquiring the MG M9, a premium seven-seater electric multi-purpose vehicle (MPV) priced at ₹69.90 lakh (ex-showroom). The Padma Shri awardee shared the exciting news on Instagram on October 28, 2025, posting photos of himself taking delivery from an MG showroom, accompanied by a caption praising the vehicle's eco-friendly features and spacious design. This acquisition follows in the footsteps of veteran actress and BJP MP Hema Malini, who recently opted for the same model, signalling a growing trend among Indian stars toward electric vehicles amid the government's push for greener mobility.

The MG M9, launched by JSW MG Motor India in September 2025, stands out in the burgeoning EV market with its blend of opulence and performance. Powered by a 90 kWh lithium-iron-phosphate (LFP) battery, it delivers an impressive certified range of 548 km on a single charge under ARAI testing, making it ideal for family road trips across India's diverse terrains. The dual-motor all-wheel-drive setup produces 435 horsepower and 600 Nm of torque, enabling a 0-100 km/h sprint in under 5 seconds, while regenerative braking and vehicle-to-load (V2L) capabilities add practical utility for outdoor lifestyles.

Available in five colour options like Brixton Blue and York White, the MPV boasts a panoramic sunroof, a 14.6-inch infotainment screen, Level 2 ADAS with adaptive cruise control, and ventilated seats—features that justify its positioning as a "luxury lounge on wheels", as MG markets it. Priced competitively against rivals like the Mercedes-Benz V-Class electric variant and the upcoming Kia Carnival EV, the M9 targets affluent buyers seeking seven-seat versatility without compromising on zero-emission credentials.

Mahadevan's purchase underscores the accelerating adoption of electric vehicles in India, where sales surged 49% year-on-year in the first half of 2025 to over 4 lakh units, driven by falling battery costs and incentives under the FAME-III scheme offering up to ₹1.5 lakh in subsidies for models like the M9.

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As a vocal advocate for environmental causes—evident in his compositions like "Breathe" for the Earth Day anthem—the 59-year-old artist's choice aligns with his ethos, potentially inspiring fans to consider EVs amid rising fuel prices and urban air quality concerns. MG India reported over 1,000 bookings within the first week of launch, with deliveries ramping up in metros like Mumbai, Delhi, and Bengaluru. The company's Windsor plant in Gujarat, with a 1 lakh annual capacity, ensures steady supply, though experts note infrastructure gaps like charging networks—currently at 12,000 stations nationwide—remain a hurdle for long-haul EV travel.

This celebrity endorsement could boost the M9's visibility in a segment projected to grow 30% annually through 2030, per NITI Aayog forecasts, as automakers like Tata, Hyundai, and Mahindra intensify EV lineups. For Mahadevan, whose discography spans hits from "Breathless" to Oscar-nominated tracks, the M9 represents not just a ride but a statement on progress. As he gears up for the Fusion 2025 tours, the electric MPV promises silent, emission-free journeys that harmonise with his melodic world, exemplifying how green tech is tuning into India's cultural pulse.

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