Samsung Electronics has officially announced that its next Galaxy Unpacked event will take place on February 25, 2026, where the company is set to unveil the much‑anticipated Galaxy S26 series of smartphones and other new devices.

The event will be livestreamed globally, beginning at 10 a.m. Pacific Time (1 p.m. Eastern Time / 6 p.m. GMT / 7 p.m. CET) from San Francisco, marking Samsung’s return to the city for its flagship announcement. This is one of Samsung’s first major launches of the year and follows months of speculation about the timing and features of its 2026 flagship lineup.

Samsung’s announcement confirms that the Galaxy S26, Galaxy S26 Plus, and Galaxy S26 Ultra will be at the center of the showcase, likely accompanied by new wireless earbuds and expanded Galaxy AI capabilities. Rumors and leaks suggest that while core hardware changes may be incremental compared with previous models, the lineup will emphasize artificial‑intelligence‑enhanced features and refined design elements.

Also Read: Leaked Galaxy Unpacked Poster: S26 Series Debuts February 25 with Galaxy Buds 4

Industry reports and leaks indicate that the phones may feature larger displays, improved cameras, next‑generation chipsets such as the Snapdragon 8 Elite Gen 5 or Exynos 2600 depending on the region, and software enhancements tied to One UI 8.5 on Android 16. Additionally, the series is expected to support faster wired charging and refined wireless charging capabilities, alongside other performance upgrades.

Pre‑orders are likely to open shortly after the Unpacked event — possibly as soon as February 26 — with retail availability expected in early March 2026, maintaining Samsung’s typical cadence of unveiling first and shipping devices soon after. Some reports also note incentive programs such as trade‑in credits and reservation bonuses for early customers.

Samsung’s decision to host the event in late February, slightly later than the series’ traditional January unveiling schedule, reflects broader strategic timing around other industry events like Mobile World Congress. The Galaxy S26 launch is shaping up to be one of the company’s most closely watched tech events of 2026, particularly for fans of Android flagships and mobile photography innovations.

Also Read: Samsung Galaxy S26 Series: Rounder Ultra, Slim Bezels, Qi2 Charging Confirmed