Louis Vuitton has been named the Official Supplier and Official Branded Licensee of the FIFA World Cup 2026, strengthening its long-standing association with football’s premier tournament. As part of the partnership, the luxury fashion house will unveil the official bespoke trophy trunk, specially designed to transport and display the FIFA World Cup Trophy during the tournament and its closing ceremony.
According to FIFA, the handcrafted trophy trunk will take centre stage during the music, entertainment and ceremonial programme leading up to the FIFA World Cup 2026 final. Continuing a tradition first introduced in 2010, the trunk will be carried onto the pitch before the final by a Louis Vuitton ambassador alongside a FIFA Legend before the trophy is presented.
The trophy trunk has been crafted by Louis Vuitton artisans at the company's historic workshops in Asnières-sur-Seine, near Paris. Wrapped in the brand’s signature Monogram canvas, the design features two hand-painted golden “V” motifs representing both “Victory” and “Vuitton”, inspired by the colours of the FIFA World Cup Trophy. The exterior is finished with the fashion house’s iconic leather trim, known as “lozines”, along with gold-plated brass corner protectors, clasps and lock details that reflect the brand’s craftsmanship dating back to the 19th century.
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Inside, the trunk is lined with light beige leather and incorporates a special Louis Vuitton–FIFA partnership logo on the lid. The bespoke case has been created not only to securely transport the iconic trophy but also to showcase it during official FIFA ceremonies, blending luxury craftsmanship with one of the world's most prestigious sporting events.
Alongside the trophy trunk, Louis Vuitton has launched a limited-edition collection inspired by the FIFA World Cup. The collection includes the Coffret 8 Montres, Cotteville 16 Montres and Malle Courrier Lozine 110, each featuring the signature Monogram canvas, a hand-painted FIFA World Cup logo and the distinctive golden “V” motif. The collaboration highlights the growing relationship between luxury brands and global sporting events, combining fashion, craftsmanship and football on one of the world's biggest stages.
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