Tamil Nadu Chief Minister M. K. Stalin has urged the IT wing cadre of the Dravida Munnetra Kazhagam to be proactive in countering what he described as misinformation and coordinated attacks against the party in digital spaces.

Addressing party functionaries, Stalin emphasised the growing influence of social media platforms in shaping public perception and political narratives. He called on the IT wing to respond swiftly and factually to allegations directed at the party and its government, stressing the importance of maintaining decorum while engaging online.

The Chief Minister underscored that the digital battlefield has become central to contemporary politics, where narratives can spread rapidly and influence voter sentiment. He advised cadre to rely on verified data and official communications while rebutting claims, and to avoid engaging in personal attacks or unsubstantiated counter-allegations.

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The directive comes amid heightened political exchanges between the DMK and opposition parties in Tamil Nadu, with both sides increasingly leveraging digital campaigns. Political observers note that organised IT cells have become critical tools for outreach, mobilisation, and reputation management in state and national politics.

Stalin reiterated that the party’s messaging should highlight the government’s welfare schemes, development initiatives, and policy achievements. He encouraged members to amplify positive governance stories while ensuring that misinformation is addressed promptly and responsibly.

The remarks reflect the DMK leadership’s focus on strengthening its digital communication apparatus ahead of upcoming political challenges, reinforcing the party’s emphasis on strategic engagement in the evolving media landscape.

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