Prime Minister Narendra Modi inaugurated the Ayush Mark at the Second WHO Global Summit on Traditional Medicine held at Bharat Mandapam from December 17 to 19, 2025. The initiative establishes a global benchmark for the quality of Ayurveda, Yoga, Naturopathy, Siddha, Unani, and Homoeopathy products and services. The summit’s theme this year was “Restoring balance: The science and practice of health and well-being.”
The Prime Minister also launched the My Ayush Integrated Services Portal (MAISP), released a commemorative postal stamp on Ashwagandha, unveiled the WHO technical report on Yoga training, and presented the book From Roots to Global Reach: 11 Years of Transformation in Ayush. He additionally presented the Prime Minister’s Awards for Outstanding Contribution to the Promotion and Development of Yoga.
Ayush Mark is a certification issued by the Ministry of Ayush, managed by the Quality Council of India (QCI) since 2009. The label indicates that products and services meet quality manufacturing standards, use standardized raw materials, and are tested for safety. The new global-standard Ayush Mark builds upon the previous Ayush Standard and Premium Marks, aiming for worldwide recognition.
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The Ayush Standard Mark is based on Good Manufacturing Practices (GMP) for Ayurvedic, Siddha, and Unani medicines under the Drugs and Cosmetic Rules, 1945. The Ayush Premium Mark aligns with WHO GMP guidelines for herbal medicines. The updated Ayush Mark introduces a global benchmark to ensure quality, safety, and efficacy in traditional medicine products.
WHO Director-General Dr. Tedros Adhanom Ghebreyesus praised India’s leadership in promoting traditional medicine globally. He highlighted the establishment of the Ministry of Ayush and the WHO Global Centre for Traditional Medicine in Jamnagar as transformative initiatives that integrate traditional medicine into research, health systems, and policy, contributing to universal health coverage and sustainable development.
The launch of the Ayush Mark underscores India’s vision to transition traditional medicine from cultural heritage to evidence-based practice. By setting global standards, the initiative aims to boost public trust, international recognition, and wider adoption of traditional medical systems across the world.
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