Andhra Pradesh Chief Minister N. Chandrababu Naidu has hailed the newly launched ‘P4’ initiative as a game-changer for society, predicting it will rewrite history by eradicating poverty through an innovative partnership model.

Unveiled on Ugadi, the Telugu New Year, at a grand event behind the State Secretariat in Amaravati, the ‘P4’—short for Public-Private-People Partnership—aims to bridge the economic divide by connecting the wealthiest 10% of society with the bottom 20%, fostering a transformative wave of upliftment.

Dubbed ‘Zero Poverty – P4,’ the program encourages affluent individuals, termed ‘Margadarsi’ (guides), to voluntarily mentor and support underprivileged families, labeled ‘Bangaru Kutumbam’ (golden families). Speaking at the launch, Naidu emphasized that this isn’t just charity—it’s a mission to empower the poor to stand on their own.

“A society free of poverty is my life’s ambition,” he declared, underscoring that true progress lies in equitable access to education, healthcare, and economic opportunities. The government will play a facilitating role, linking donors and beneficiaries via digital dashboards, with no direct financial contribution from the state.

Naidu showcased the initiative’s potential by inviting two underprivileged families onstage to share their dreams—education for their children. He then turned to prominent entrepreneurs, including Greenko CEO Anil Kumar Chalamalasetty and MEIL MD P.V. Krishna Reddy, who offered practical solutions like school admissions and transportation. “This is P4 in action—wealthy hands lifting the needy,” Naidu said, urging Telugu people worldwide to become global icons of philanthropy.

The CM framed P4 as a natural evolution of his past successes, citing the IT boom he sparked in Hyderabad decades ago. “We built wealth then; now we’ll share it,” he said, contrasting his vision with the “destructive policies” of the previous YSRCP regime. With a first-phase target of 20 lakh families, Naidu’s bold bet is that P4 will not only erase poverty by 2029 but also set a blueprint for the world—one helping hand at a time.