French sports retail giant Decathlon is doubling down on India, announcing plans to scale its global sourcing from the country to a staggering USD 3 billion by 2030. With 25 years of sourcing experience in India, the company is turbocharging its "Make in India" strategy, focusing on high-demand categories like footwear, fitness equipment, and technical textiles to cater to both Indian and international markets.
Currently, India contributes 8% to Decathlon’s global sourcing, a figure set to nearly double to 15% by 2030. For its Indian retail operations, local sourcing already accounts for over 70% of sales in 2025, with plans to hit 90% by 2030, showcasing a robust commitment to local production. Decathlon’s ecosystem includes a Design Centre, 113 manufacturing sites, 83 suppliers, and 7 production offices across India.
“India is a cornerstone of our global production, delivering quality, innovation, and speed,” said Frederic Merlevede, Head of Decathlon Production. “Our trust in Indian partners and the potential in key categories fuel this ambitious growth.”
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Decathlon, which invested €100 million (Rs 933 crore) last year to expand its 132 stores across 55 Indian cities, reported a revenue of Rs 4,008.26 crore in FY24, up 2.24%, and turned profitable with Rs 197.19 crore in gains. This bold move cements India as a powerhouse in Decathlon’s global strategy.
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