YouTube is set to implement updated monetization policies under its Partner Program (YPP) starting July 15, 2025, targeting “mass-produced” and “repetitive” content, particularly AI-generated videos lacking originality.
The move aims to prioritize authentic, human-driven content and curb low-effort uploads flooding the platform. The new guidelines, described as a “minor update” by YouTube’s Head of Editorial, Rene Ritchie, clarify existing rules requiring “original” and “authentic” content for monetization.
Channels relying on automated AI tools for generic videos—such as templated slideshows, synthetic voiceovers, or minimally edited clip compilations—risk losing ad revenue. Examples include AI-generated listicles or reaction videos with little human input, which YouTube now labels as “inauthentic.” Creators must add significant value through commentary, editing, or storytelling to remain eligible.
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Eligibility thresholds remain unchanged: channels need 1,000 subscribers and either 4,000 public watch hours in the past 12 months or 10 million Shorts views in 90 days. However, the review process will now scrutinize originality more rigorously, using AI tools and human reviewers. Channels flagged for inauthentic content face demonetization, removal from YPP, or suspension, though appeals are allowed
YouTube clarifies that AI-assisted content isn’t banned—creators using AI for editing, narration, or visuals can still monetize if their work is transformative and adds unique value. Reaction channels and faceless creators are safe if they provide meaningful context.
The policy aims to enhance viewer experience and advertiser trust, addressing the 9.5 million videos removed for repetitive content in Q4 2024.Creators are urged to rethink strategies, prioritize human-driven storytelling, and avoid low-effort uploads to stay compliant and thrive on the platform.
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