Sony and Honda's joint venture, Sony Honda Mobility, unveiled the Afeela SUV prototype at CES 2026, marking the second vehicle showcased by the partnership following the earlier Afeela sedan. The new electric SUV is positioned as a premium offering in the growing crossover segment, drawing clear design inspiration from the Vision-S 02 concept previously revealed by the collaboration. The prototype was presented as a near-production model, highlighting the companies' commitment to bringing advanced electric vehicles to market with a strong emphasis on technology integration and user experience.
The Afeela SUV is expected to enter production and go on sale in the United States by 2028, targeting the competitive North American EV market, where demand for spacious, tech-forward crossovers remains high. Sony Honda Mobility has positioned the vehicle as a blend of Honda's renowned automotive engineering expertise and Sony's leadership in electronics, entertainment, and content creation. The interior is anticipated to feature advanced display systems, immersive audio, and seamless connectivity, allowing occupants to interact with entertainment and information in ways that go beyond traditional vehicles.
While detailed specifications such as battery range, power output, charging capabilities, and exact dimensions were not fully disclosed during the CES reveal, the prototype emphasizes a sleek, aerodynamic profile with distinctive lighting signatures and a minimalist yet premium cabin design. The collaboration aims to differentiate the Afeela brand through software-defined features, over-the-air updates, and potential integration of Sony's entertainment ecosystem, creating a mobile living space rather than just a mode of transportation.
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The presence of Sony Honda Mobility at CES has grown increasingly prominent since the joint venture's formation, with each appearance introducing progressively more refined concepts and prototypes. The Afeela SUV prototype signals the companies' intent to expand their electric vehicle portfolio beyond the initial sedan, capitalizing on the rising popularity of SUVs in key markets. Industry observers note that the 2028 launch timeline aligns with the broader industry shift toward electrification and the anticipated maturation of battery technology and charging infrastructure.
As the partnership continues to evolve, the Afeela SUV represents a significant step in Sony and Honda's ambition to redefine the driving experience through technology and design innovation. With the prototype now on display at CES 2026, more technical details and market-specific plans are expected to emerge in the coming years leading up to its commercial release. The vehicle is poised to compete in a crowded but rapidly expanding segment of premium electric SUVs, where consumer expectations for performance, range, and intelligent features continue to rise.
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