South Korean tech giant Samsung has launched laptop manufacturing at its Greater Noida factory, marking a significant expansion of its "Make in India" portfolio, sources confirmed. The move, aligning with India’s push for local production, positions Samsung to challenge established players in the country’s booming laptop market.

The Greater Noida facility, operational since 1996, is one of Samsung’s largest global manufacturing hubs, producing feature phones, smartphones, wearables, and tablets. "Samsung is diversifying its Indian operations with laptop production and plans to introduce more devices soon," a source told PTI, highlighting the company’s ambitious growth strategy.

Union Electronics and IT Minister Ashwini Vaishnaw, following a meeting with Samsung Southwest Asia President JB Park and Vice President SP Chun, praised the company’s commitment to innovation-driven manufacturing in India. "Samsung’s expansion of advanced technology production in Bharat reflects our talent and vision," he stated. The facility, which employs thousands, is set to become a multi-device production powerhouse, supporting India’s goal to reduce import reliance.

Also Read: Rahul: BJP, EC Plot to Steal Bihar

Samsung’s entry into laptop manufacturing follows earlier announcements by TM Roh, President of Samsung’s Mobile eXperience Business, who confirmed preparations for this venture earlier this year. The company invested Rs 100-200 crore to establish a laptop production unit with an annual capacity of 60,000-70,000 units, leveraging India’s Production Linked Incentive (PLI) scheme. This aligns with the government’s push to curb laptop imports, which cost India $8 billion annually.

Globally, Samsung operates its second-largest mobile phone manufacturing unit in India, trailing only Apple in handset exports. It holds the second spot in India’s smartphone market by value and volume and a 15% share in tablets, per CyberMedia Research. However, its laptop segment remains underdeveloped compared to competitors like HP, Dell, and Lenovo. Analysts suggest Samsung’s Galaxy Book series, integrated with its ecosystem of smartphones and wearables, could carve a niche in India’s price-sensitive market.

The expansion comes as India’s laptop demand surges, driven by hybrid work, education, and gaming trends. Local production could lower prices, making Samsung’s laptops more competitive. With plans to export from Greater Noida, Samsung aims to strengthen India’s role as a global electronics hub, further supported by government incentives and a growing skilled workforce.

Also Read: Starmer Rallies Europe Before Trump–Zelenskyy Summit