Force Motors is set to invest Rs 2,000 crore over the next three years as part of a comprehensive growth plan aimed at global expansion, product innovation, and increased digitisation. According to Managing Director Prasan Firodia, the Pune-based automaker is focusing on strengthening its leadership in shared mobility, enhancing manufacturing efficiency, and tapping into international and defence markets for its next phase of growth. The company, which has been debt-free for two consecutive quarters, plans to continue its disciplined approach toward profitability and long-term value creation.
Firodia said Force Motors will channel part of the capital expenditure towards digitisation, production upgrades, product innovation, and network expansion. “We have around Rs 150 crore earmarked specifically for digitisation initiatives. The investment will cover multiple areas including capacity enhancement, electric product development, and employee upskilling,” he told PTI. Among the upcoming launches are the Traveller Electric Ambulance and an electric version of the Urbania van, both of which are in advanced stages of development.
The company, currently holding over 70 percent market share in the Traveller segment, aims to use its strong domestic base to drive exports. “Having consolidated our position as India’s largest shared mobility provider, our aspiration now is to leverage that strength globally,” Firodia said. Force Motors already exports to over 20 countries, mainly in the Gulf, and plans to add around five new markets in Latin America and Africa this year. To meet international standards, the company’s Traveller and Urbania platforms are being customised to suit local homologation and regulatory requirements.
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On the defence front, Force Motors is betting on the Gurkha platform. The company already supplies light strike vehicles to the Indian armed forces and is pursuing additional contracts. “The Gurkha is a hardcore off-roader with a very niche role. We’re not looking at the passenger car space—it’s too crowded—but we see immense opportunity in the defence and export sectors,” Firodia said. He added that the transition towards electric mobility in the commercial and utility segments is “gradual but inevitable,” and Force Motors aims to stay ahead of the curve with ready-to-launch EV products.
Backed by record quarterly earnings, the company reported its highest ever second-quarter profit at Rs 350 crore, with revenue rising 8 percent year-on-year to Rs 2,106 crore. Firodia attributed the strong performance to tighter cost controls, material efficiency, and sharper product focus. “We decided to stop chasing markets that don’t align with our core strengths. The idea is to remain focused, efficient, and profitable,” he said. Force Motors currently operates five manufacturing facilities across India and employs over 10,000 people.
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