OpenAI has launched a promotional offer granting Indian users one year of free access to ChatGPT GO, its entry-level premium subscription tier, as announced today. Priced at Rs 399 per month under normal conditions, ChatGPT GO delivers enhanced features over the basic free version of ChatGPT, including improved response times, priority access during peak hours, and basic customisation options, making it an attractive bridge to more advanced AI interactions.

This limited-time initiative, unveiled ahead of OpenAI's inaugural DevDay Exchange event in India, targets the country's burgeoning tech-savvy population to accelerate adoption. Nick Turley, Vice President and Head of ChatGPT, emphasised the strategic intent: "Ahead of our first DevDay Exchange event in India, we're making ChatGPT Go freely available for a year to help more people across India easily access and benefit from advanced AI. We're excited to see the amazing things our users will build, learn, and achieve with these tools."

The promotion arrives amid ChatGPT GO's strong reception since its launch a few months ago, with subscriptions surging due to its affordability compared to the Rs 1,999 monthly ChatGPT Plus plan, which offers superior capabilities like advanced data analysis and image generation. OpenAI's move reflects a calculated push into India, the world's second-largest internet user base, where AI tools are increasingly integrated into education, content creation, and daily productivity.

Also Read: Indian Expat Anilkumar Bolla Wins UAE Lottery Dh100 Million Jackpot

By waiving fees for a full year, the company aims to convert free-tier users into long-term paying customers once the trial ends, mirroring tactics employed by competitors like Perplexity, which recently partnered with Airtel to offer free AI memberships. Eligibility extends to all existing and new Indian users, though specific claiming instructions—likely via the ChatGPT app or website—were not detailed in the announcement.

This free access period positions ChatGPT GO as a gateway for Indian developers, students, and professionals to experiment with AI without financial barriers, fostering innovation in a market projected to reach $17 billion in AI spending by 2027, according to industry forecasts. The offer's timing aligns with OpenAI's global expansion efforts, including localised language support for Hindi and regional dialects, enhancing accessibility in diverse linguistic contexts. However, as a time-bound promotion, users are encouraged to sign up promptly to secure the benefit, with no confirmed end date beyond the "limited period" descriptor.

OpenAI's initiative underscores the intensifying competition in India's AI landscape, where domestic players like Krutrim and Sarvam AI are also vying for market share through cost-effective models. By prioritising volume over immediate revenue, OpenAI not only bolsters its foothold but also contributes to democratising AI, potentially sparking widespread applications in sectors like agriculture and healthcare. As the DevDay event unfolds, further announcements on integrations or partnerships could amplify the offer's impact, signalling a sustained commitment to the subcontinent's digital ecosystem.

Also Read: Karnataka CM Siddaramaiah Signals Possible 2028 Run, Awaits Congress High Command Decision