There’s a new skincare-makeup hybrid trend making waves across social media, red carpets, and fashion runways — and it’s as smooth as it sounds. Welcome to the era of butter skin, a soft-focus, satin-finish look that beauty insiders say is set to dethrone the long-reigning “glass skin” aesthetic.

Unlike the high-shine, ultra-dewy look of glass or donut skin, butter skin is all about a creamy, hydrated glow — radiant but never greasy, polished yet effortlessly natural. Think skin that looks fresh, smooth, and softly lit from within.

Search interest is surging, with over 300,000 Google searches in the past month alone, according to Google Trends. TikTok tutorials are multiplying by the minute, and the Oscars 2025 red carpet sealed the trend’s staying power. Celebrities like Elle Fanning, Margaret Qualley, Anok Yai, and Mikey Madison embraced the butter skin finish, ditching gloss for a subtler radiance. Since then, Daisy Edgar-Jones and Dakota Johnson have followed suit.

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The butter skin trend is all about achieving a smooth, creamy complexion that looks soft and even — like butter, say experts. It has a natural, satin-like finish that’s glowing but never overly shiny.

To recreate the look, start with skincare: a hydrating toner, followed by a rich moisturiser (like Chanel’s SUBLIMAGE La Crème) and a light serum. Avoid heavy oils or overly mattifying products.

For makeup, opt for serum-like foundations, skin tints or tinted moisturisers with soft-focus finishes. Skip harsh powders and highlighters, and use a cream bronzer to add dimension. Finish with a tinted lip balm and cream blush for a fresh, modern finish.

From TikTok to Giorgio Armani’s AW25 runway, butter skin is fast becoming 2025’s most wearable and universally flattering beauty trend.

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