Kerala has emerged as a global magnet for therapeutic wellness, with foreign nationals increasingly flocking to the state for authentic Ayurveda treatments and holistic healing programs. According to the Confederation of Indian Industry (CII) Kerala, the sector generated a staggering ₹13,500 crore in 2024—a sharp 25% jump from ₹10,800 crore in 2023—driven by rising international demand for natural, non-invasive healthcare solutions.
In 2024, 7.4 lakh foreign tourists visited Kerala, up from 6.49 lakh the previous year, with 60–70% opting for Ayurveda or wellness therapies during their stay. The number of specialized Ayurveda centers catering to international patients has also expanded significantly, rising from 460 in 2023 to 550 in 2024, reflecting growing infrastructure and expertise tailored to global standards.
Speaking at the announcement of the 7th Global Ayurveda Summit and Expo and the 12th Kerala Health Tourism International Conference in Kochi, Dr S Saji Kumar, Managing Director of Dhathri Ayurveda and Chairman of CII Kerala Health Tourism, emphasized the state’s potential to dominate the world market. “With NABH accreditation, cutting-edge facilities, and highly skilled practitioners, Kerala is uniquely positioned to lead in Ayurveda, therapeutic wellness, and even herbal manufacturing,” he said, calling for aggressive branding on the international stage.
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Dr P V Louis, Managing Director of Medical Trust Hospital, revealed an ambitious target—capturing 10% of India’s total medical tourists. “Kerala already draws the highest number of medical visitors from the Maldives and Oman,” he noted. “Our world-class doctors, modern hospitals, and compassionate nursing staff give us a decisive edge. The state government is actively promoting Kerala as a preferred destination—we’re not just treating patients, we’re delivering life-changing experiences.”
The twin events in Kochi aim to showcase Kerala’s integrated health ecosystem—blending traditional Ayurveda with modern medicine—while forging partnerships with global healthcare providers, wellness chains, and herbal product manufacturers. Industry leaders predict that sustained investment in training, digital marketing, and sustainable practices could push annual wellness tourism revenue past ₹20,000 crore within three years.
From rejuvenation retreats in the Western Ghats to specialized treatments for chronic ailments, Kerala’s blend of ancient wisdom and contemporary care continues to heal bodies—and boost the economy—like never before.
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