Tamil Nadu’s denim giant, Derby, has dropped a bombshell by naming Tamil film sensation Gautham Ram Karthik as its new brand ambassador, igniting excitement among fashion-forward youth across India. This blockbuster partnership signals Derby’s bold push to dominate the menswear scene, blending star power with cutting-edge style.

With nearly 50 stores across South India, Derby has long been a go-to for premium denim and modern menswear. Now, teaming up with Gautham, known for his magnetic on-screen presence and effortless swagger, the brand is set to conquer new markets and win over India’s trendsetters. “Gautham is the embodiment of Derby—classy, relatable, and always on point,” said Vijay Kapoor, Managing Director of Derby. “His vibe perfectly matches our vision for authentic, versatile fashion.”

Gautham, thrilled about the collaboration, shared, “Derby’s focus on quality and contemporary design speaks to my own style. I’m pumped to represent a brand that gets what young guys want—clothes that make a statement.” His star power will fuel Derby’s ambitious expansion, including a major e-commerce push to reach style-savvy customers nationwide.

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The partnership will kick off with a high-energy 360-degree campaign, showcasing Gautham’s signature style through ads that scream confidence and cool. As Derby eyes a bigger slice of India’s fashion market, Gautham’s authentic appeal is set to make their denim and menswear a must-have for the modern man.

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