Royal Enfield, a titan in India’s two-wheeler industry, has taken a bold leap into the digital marketplace by partnering with Amazon India to sell its popular 350cc motorcycle range, following a similar move with Flipkart. Announced on October 10, 2025, this strategic collaboration broadens access to the brand’s heritage-rich bikes, making them available through a dedicated Royal Enfield brand store on Amazon. The initiative caters to a growing demand for convenient online purchasing, bringing the timeless allure of models like the Classic 350, Hunter 350, Bullet 350, Meteor 350, and Goan Classic 350 directly to consumers’ screens.

This e-commerce expansion mirrors Royal Enfield’s earlier partnership with Flipkart, focusing exclusively on the 350cc lineup while omitting pricier models like the Himalayan 450, Guerrilla 450, Scram 440, and the 650cc range, including the Continental GT650 and Interceptor 650. By prioritizing these accessible yet iconic bikes, the brand targets a wide audience, from urban riders to enthusiasts seeking retro charm. The Amazon store, currently operational in Ahmedabad, Chennai, Hyderabad, New Delhi, and Pune, complements Flipkart’s reach in cities like Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai, signaling a calculated push to dominate India’s online motorcycle market.

A key feature of this venture is the flexibility it offers buyers. Royal Enfield has integrated seamless payment options, including financing plans, to simplify the purchase process and make ownership more attainable. Beyond motorcycles, the Amazon store stocks an array of accessories, riding gear, and branded merchandise, enhancing the lifestyle appeal of the Royal Enfield experience. This holistic approach ensures that customers can fully immerse themselves in the brand’s culture, from customizing their ride to sporting its signature aesthetic.

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To maintain its commitment to quality service, Royal Enfield has ensured that deliveries and after-sales support are handled by local dealerships chosen by the customer in their city. This hybrid model blends the convenience of online shopping with the reliability of traditional dealership networks, addressing concerns about maintenance and customer care. By leveraging Amazon’s vast logistics infrastructure, the brand guarantees efficient delivery, making the purchasing process as smooth as the ride itself.

This move underscores Royal Enfield’s adaptability in a rapidly evolving retail landscape, where e-commerce is reshaping consumer behavior. As the brand continues to innovate—evidenced by its upcoming Himalayan 750 debut at EICMA 2025 and expansion into electric models under the Flying Flea sub-brand—this Amazon partnership positions Royal Enfield as a forward-thinking leader. For riders in the select cities and beyond, the opportunity to own a piece of two-wheeled heritage with just a few clicks marks a new era of accessibility and excitement.

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