Samsung Electronics has unveiled an ambitious roadmap to integrate artificial intelligence (AI) into all of its devices by 2026, signaling a major shift in its product and service strategy. The announcement was made by TM Roh, Head of the Mobile eXperience (MX) and Device eXperience (DX) divisions and President and co-CEO of Samsung Electronics, during the company’s New Year address.

Roh emphasized that AI will play a central role in Samsung’s future, stating that the company aims to “organically integrate AI technology into all devices and service ecosystems.” According to him, this move will allow Samsung to deliver more seamless, intelligent, and personalized user experiences while strengthening its position as a leader in the global AI transformation.

Explaining the broader vision, Roh described AI as more than just a technological tool. Internally referred to as “AX” or AI eXperience, the technology is expected to fundamentally reshape how Samsung employees think and work, as well as how consumers interact with devices. Roh added that widespread AI integration would be key to maintaining Samsung’s long-term market leadership.

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Currently, Samsung offers AI-powered features on select smartphones and home appliances, many of which rely on on-device processing. Under the new vision, AI capabilities could be expanded to include cloud-based features across a wider range of products. However, the company has not yet detailed how AI will be implemented in devices that lack internet connectivity.

In a separate address, Samsung Electronics Vice Chairman and Head of the Device Solutions (DS) division, Jeon Young-hyun, outlined the company’s semiconductor strategy amid rising global demand for AI hardware. He highlighted the DS division’s “one-stop solution” across memory, logic, foundry, and advanced packaging technologies.

Jeon noted that Samsung’s high-bandwidth memory (HBM4) has received strong customer response, with some reportedly stating that “Samsung is back.” He stressed the need to reclaim technological leadership in memory and capitalize on growth in the foundry business. Samsung is expected to begin mass production of HBM components as early as February, positioning itself at the forefront of AI semiconductor development.