Apple is gearing up to launch a low-cost MacBook in March 2026, aiming to attract students and budget-conscious buyers while expanding its market share. According to Bloomberg’s Mark Gurman, the new model will bring a “fun” element to Apple laptops through vibrant colour options, a departure from the company’s traditional muted designs.

The MacBook is expected to feature shades like blue, pink, light green, and light yellow alongside classic silver and dark grey. While it’s unclear which colours will appear in the final lineup, the move signals Apple’s focus on appealing to younger users and first-time Mac buyers.

Powered by the A18 Pro chip—already used in the iPhone 16 Pro series—the device will offer solid performance while remaining more affordable than MacBook Air and Pro models. This choice ensures compatibility with Apple’s ecosystem while keeping the price lower than the premium M-series laptops.

Also Read: Samsung Galaxy S26 Series Launch Date Confirmed for February 25

The new MacBook will reportedly feature a display slightly below 13 inches, with rumours suggesting a 12.9-inch screen. Apple has reportedly developed a cost-effective aluminium shell for the laptop, maintaining a premium feel while avoiding plastic construction to keep production costs down.

Pricing is expected to start around $699, making it significantly more accessible compared to the current MacBook Air’s $999 entry price. Analysts suggest this strategic pricing could help Apple better compete with budget Windows laptops and Chromebooks in key markets worldwide.

With its combination of playful aesthetics, reliable performance, and affordable pricing, the new MacBook is poised to attract a wider audience and could reshape Apple’s approach to entry-level laptops, particularly among students and young professionals.

Also Read: Valentine’s Day Tech Gift: Why the Apple iPhone 17 on Flipkart is the Perfect Surprise