Entrepreneur and content creator Ankur Warikoo has raised concerns over WhatsApp’s upcoming username-based communication feature, warning that it could increase the risk of impersonation and online scams if adequate safeguards are not implemented. His comments come as WhatsApp, owned by Meta, prepares to roll out a system that will allow users to connect without sharing their phone numbers, aiming to enhance privacy and user control.

Warikoo, who has a large social media following, cautioned that in a country like India, where digital fraud cases are already widespread, the introduction of usernames could create new opportunities for scammers. He said malicious actors could easily create usernames resembling those of public figures or influencers, potentially misleading users into believing they are communicating with legitimate individuals.

He illustrated the risk by pointing to variations of his own name that could be used for impersonation, such as slight alterations in spelling or formatting. According to him, users may struggle to distinguish between authentic and fake accounts, even if verification indicators are introduced. He also noted that the removal of phone-number-based identification could make it harder for people to independently confirm identities.

Also Read: Carl Pei Warns Smartphone Prices Set To Surge Amid Memory Cost Crisis

Warikoo also referenced his previous legal action against Meta, in which he alleged that AI-generated advertisements were being used to impersonate him in fraudulent investment schemes on WhatsApp. He said his experience highlighted how rapidly impersonation-based scams can spread on messaging platforms, especially when identity verification mechanisms are weak or unclear.

WhatsApp has said the username feature is designed to improve privacy by reducing the need to share personal phone numbers. However, concerns remain among users and experts about potential misuse, particularly in financial fraud and identity deception cases. As the feature moves closer to rollout, the balance between enhanced privacy and stronger safeguards against impersonation is expected to remain a key area of scrutiny.

Also Read: Samsung Galaxy Z Fold 8 Ultra Tipped For 3,600-Nit Display, Record Brightness Record