India’s leading consumer electronics retailer, Vijay Sales, is witnessing an extraordinary sales boom this Diwali season, fuelled by recent GST rate reductions and heightened consumer enthusiasm. Director Nilesh Gupta, in an exclusive interview with NDTV Profit, described the festive period as the “real sparkle of a Diwali”, unmatched in recent years. The retailer is seeing robust demand across categories, with large-screen TVs, mobile phones, laptops, dishwashers, and robotic vacuum cleaners leading the charge. Gupta attributes this surge to policy reforms that have transformed consumer sentiment into immediate purchasing action, setting the stage for a record-breaking festive season.

The GST cuts have been a pivotal driver, making electronics more affordable and sparking widespread interest across price segments. Vijay Sales is selling 200–300 large-screen TVs daily, particularly 65- and 75-inch models, with even 85- and 95-inch units gaining traction—volumes Gupta calls “unheard of” compared to past trends. Mobile phone sales are also shifting upward, with the popular price range moving from ₹10,000–15,000 to ₹15,000–25,000, reflecting demand for enhanced features. Laptops, revitalised by AI integrations and advanced chipsets, are seeing renewed interest, while dishwashers and robotic vacuum cleaners are emerging as household staples, especially in metro cities.

This festive season’s performance outshines recent years, with Gupta noting it’s the strongest in “so many years.” The GST reforms have amplified already positive consumer sentiment, driving sales across both budget and premium segments. Premium products, in particular, are seeing the fastest growth, signalling a return of aspirational spending. Unlike previous seasons where sales spikes were short-lived, this year’s momentum is expected to extend beyond Diwali, supported by sustained consumer interest and economic optimism.

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Looking ahead, Gupta is optimistic about the electronics sector’s trajectory, predicting that 2025 will be a landmark year. “It’s not just about the capacity to buy; it’s about the interest to buy,” he said, emphasising that this renewed enthusiasm is here to stay. The surge underscores the impact of strategic policy changes like GST reductions in boosting discretionary spending, positioning Vijay Sales for continued growth post-festivities.

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