London-based tech innovator Nothing has announced that its sub-brand, CMF, is breaking free to become an independent subsidiary with its global headquarters now rooted in India. This strategic shift positions India as the epicenter for CMF’s operations, research and development, and manufacturing, signaling a new era for the brand in the global consumer tech landscape.

Adding firepower to this vision, Nothing has partnered with Optiemus Infracom, a leading Indian electronics manufacturer, to establish a manufacturing joint venture. The collaboration will see an investment of over USD 100 million (approximately Rs 887 crore) to transform India into a global production and export hub for both Nothing and CMF products. This ambitious venture is set to create over 1,800 jobs in India over the next three years, boosting local employment and reinforcing India’s growing influence in the global tech ecosystem.

Nothing’s total investment in India now exceeds USD 200 million, a testament to the company’s commitment to the region. The announcement comes on the heels of CMF relocating its global marketing operations to India, further solidifying the country’s role as a strategic hub.

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In a meeting with India’s Minister of IT and Electronics, Ashwini Vaishnaw, Nothing CEO Carl Pei shared his vision for CMF as India’s first truly global consumer tech brand. “India is poised to shape the future of the global smartphone industry,” Pei stated in a post on X. “Our new joint venture with Optiemus is a key milestone in building CMF into a global powerhouse, with over $100M in investment and 1,800 new jobs over the next three years.”

This move not only strengthens Nothing and CMF’s presence in India but also positions the country as a launchpad for cutting-edge consumer technology on the world stage.

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