Actor Sunny Deol has said he will never endorse pan masala products, explaining that he does not want to promote something he personally does not believe in. His remarks come amid scrutiny of celebrity endorsements of pan masala and related products, with actors including Shah Rukh Khan, Ajay Devgn and Tiger Shroff reportedly receiving notices from the Maharashtra Food and Drug Administration (FDA). In a recent conversation with YouTuber Shubhankar Mishra, Sunny discussed his approach to brand endorsements and said he has rejected offers when he was uncomfortable associating himself with a product.

Pan masala, he made clear, falls into that category. The actor said he has received such offers but has consistently chosen not to accept them. “I don’t do pan masala ads and kabhi karunga bhi nahi,” Sunny said, making it clear that he would not change his position in the future. He added that he does not want to endorse products or practices that he does not personally support. “I don’t want to do something which I don’t believe in,” he said. The actor further explained that he does not consider promoting such products to be appropriate.

“Main in sab cheezon ko manta nahi hoon. I don’t think this is a good thing to promote,” he said. His comments reflect a broader position on celebrity endorsements, where actors can influence consumer choices through their public image and popularity. Sunny's remarks come at a time when the promotion of pan masala and products marketed through surrogate advertising has attracted regulatory attention in Maharashtra. The state's FDA has reportedly issued notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff in connection with advertisements alleged to indirectly promote pan masala.

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The celebrities have been asked to respond to the notices, according to reports. Pan masala advertising has remained controversial because some products associated with the category can contain ingredients linked to serious health risks. Surrogate advertising, in which a brand promotes a related product or uses a broader brand identity while avoiding direct promotion of a restricted or harmful product, has also been a subject of regulatory scrutiny. Celebrity endorsements have added another dimension to the debate because well-known actors have significant reach among consumers.

Advertisements featuring major film stars can give brands substantial visibility, making questions about the responsibility of celebrities in promoting particular products increasingly prominent. Sunny, meanwhile, said his decision is based on his own principles rather than the availability of commercial opportunities. He indicated that offers do come his way but that financial considerations do not override his personal judgment about the products he chooses to represent. The actor's comments have also drawn attention because he has maintained a long-standing image associated with fitness and action-oriented roles.

His refusal to endorse pan masala places the emphasis on personal choice and the responsibility an actor assumes when attaching his name and public image to a commercial product. For now, the regulatory scrutiny involving other celebrities and the Maharashtra FDA is separate from Sunny's decision, and his comments do not suggest any involvement in those proceedings. However, his firm stance has added to the ongoing conversation around celebrity endorsements and whether public figures should exercise greater caution when promoting products that may carry health concerns.

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