Ferrari’s newly unveiled all-electric Luce has continued to attract widespread attention online, with criticism of the luxury car’s design now extending beyond automotive enthusiasts to major global brands. Swiss chocolate company Toblerone joined the growing wave of internet reactions this week with a cheeky social media post mocking the design language of Ferrari’s first fully electric vehicle, adding a humorous twist to the ongoing debate surrounding the company’s EV direction.

Toblerone shared an edited image of its iconic triangular chocolate bar with its signature sharp peaks flattened into a smooth surface, painted in a pale blue shade resembling one of the launch colors of the Ferrari Luce. The brand accompanied the image with the caption, “This is not happening,” followed by a promise that it would “always keep the angles.” The post quickly gained traction online, with many users praising the brand’s witty response and linking it to criticism that the Luce lacks the aggressive styling traditionally associated with Ferrari vehicles.

Since its unveiling, the Ferrari Luce has faced intense scrutiny across social media platforms, where users compared the car to products ranging from computer accessories to compact hatchbacks. Several AI-generated parody videos and memes targeting the car’s appearance have also gone viral. While Ferrari expected strong reactions to its entry into the electric vehicle segment, the extent of the online trolling has highlighted the emotional attachment enthusiasts have to the brand’s historic design identity and combustion-engine heritage.

Also Read: Lamborghini Explains Lanzador EV Cancellation As Ferrari Luce Faces Scrutiny

The criticism has not been limited to internet commentators. Former Ferrari chairman Luca di Montezemolo, who led the company for more than two decades, also expressed concern about the direction the company is taking. Without directly attacking the vehicle, the 78-year-old warned that Ferrari risked “the destruction of a legend” if it moved too far away from the characteristics that made the brand iconic. His comments carried added significance given his long-standing opposition to transforming Ferrari into a more mainstream luxury automotive brand.

Despite the backlash, Ferrari has defended the Luce as a technological milestone for the company. The electric vehicle reportedly produces 1,035 horsepower through a four-motor setup and can accelerate from 0 to 100 km/h in just 2.5 seconds. Ferrari has also emphasized the practicality of the Luce compared to its traditional sports cars, with seating for five passengers and increased luggage capacity aimed at attracting a broader customer base in the premium EV market.

Industry analysts say the reaction to the Lucé reflects the broader challenge legacy performance carmakers face while transitioning to electric mobility. Brands like Ferrari, Lamborghini, and Porsche are under growing pressure to balance environmental regulations and future technology with customer expectations built around emotion, engine sound, and distinctive styling. While the Luce may divide opinion today, experts believe its long-term success will depend on whether Ferrari can convince buyers that electric performance can still embody the spirit and exclusivity that define the prancing horse badge.

Also Read: Lamborghini Explains Lanzador EV Cancellation As Ferrari Luce Faces Scrutiny