Eureka Forbes Ltd., a trailblazer in India’s health and hygiene sector, has launched ‘The Big Exchange,’ the nation’s first-ever cross-category online appliance exchange program, marking a revolutionary step in e-commerce. Unveiled on August 11, 2025, this initiative allows consumers to trade in a diverse array of old small home appliances for significant discounts on premium Eureka Forbes products, exclusively available on their official website, https://www.eurekaforbes.com/.[](https://www.tribuneindia.com/news/business/eureka-forbes-ltd-launches-the-big-exchange-indias-first-ever-cross-category-online-appliance-exchange-program/)

Unlike traditional exchange programs limited to same-category swaps, ‘The Big Exchange’ enables customers to exchange used appliances such as mixer grinders, toasters, air fryers, fans, heaters, induction cooktops, kettles, and even outdated water purifiers or vacuum cleaners for new water purifiers, vacuum cleaners, or air purifiers. This innovative approach not only offers up to ₹2200 off but also includes a flat 10% discount on debit and credit card payments, plus additional coupon-based savings.

Mr. Nithyanand Shankar, Chief Business Officer at Eureka Forbes, emphasized the program’s transformative impact: “We’re redefining how Indian consumers upgrade their lifestyles. ‘The Big Exchange’ allows customers to trade in a variety of old appliances for cutting-edge health and hygiene products, promoting both value and sustainability. This is a game-changer in e-commerce, designed to meet the evolving needs of Indian households while encouraging eco-conscious choices.”

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The program streamlines the entire process online, from doorstep pickup of old appliances to the delivery of new products, ensuring convenience and accessibility. It aligns with Eureka Forbes’ commitment to sustainability by promoting responsible disposal of old appliances, reducing waste, and empowering consumers to adopt healthier lifestyles through advanced technology.

Eureka Forbes, with over 40 years of legacy, is a multi-product, omni-channel powerhouse known for its Aquaguard water purifiers, Forbes vacuum cleaners, and Aeroguard air purifiers. The company boasts a network of 21,000 dealers, serves over 20 million customers across 35 countries, and reported an 11.3% revenue increase and 35% EBITDA growth in FY25, reflecting its robust market presence.

‘The Big Exchange’ is poised to redefine consumer behavior by making premium health and hygiene products more accessible while fostering environmental responsibility. Customers can explore the offer and shop best-selling products like the Aquaguard Ritz Pro Smart Purifier and Forbes SmartClean Nuo Robotic Vacuum on the Eureka Forbes website.

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