The FIFA World Cup is the most-watched sporting event globally. The 2022 final in Qatar, where Argentina defeated France, attracted nearly 1.5 billion viewers. It had a truly global audience, with massive viewership across Europe, South America, Asia, and Africa. This level of reach makes it unmatched by any other sporting event. Football’s global appeal remains stronger than any other sport in terms of total human reach.
The Cricket World Cup also commands huge audiences, particularly in South Asia. The 2023 final between India and Australia drew an estimated 500 million viewers worldwide. India alone accounted for over 422 billion viewing minutes on the Disney Star Network. The sport’s popularity in densely populated countries boosts its overall viewership. Cricket has also embraced digital platforms, increasing engagement across TV and online media.
The Indian Premier League (IPL) has grown beyond a domestic league into a global spectacle. The 2025 final between Royal Challengers Bengaluru and Punjab Kings became the most-watched T20 match in history. About 300 million viewers tuned in across TV and digital platforms. Its success is fuelled by strong narratives, star players, and innovative broadcasting strategies. The IPL is now a major driver of cricket’s digital growth worldwide.
Also Read: Dhakshineswar Suresh Claims Singles And Doubles Wins In India 3-2 Davis Cup Victory
The Super Bowl remains a major event in the United States and a commercial powerhouse. Super Bowl LIX in 2025 reached around 190 million viewers globally, including 127.7 million in the U.S. and 62.5 million internationally. While its global reach is smaller than cricket or football, it commands the highest-value advertising slots. The event is known for its entertainment, halftime shows, and marketing impact. It dominates in terms of revenue generation and commercial influence.
Overall, the FIFA World Cup dominates in global viewership, with football holding a universal appeal. Cricket follows, with the Cricket World Cup and IPL attracting massive audiences, especially in South Asia. The Super Bowl excels commercially but lags in worldwide reach. Digital platforms have helped cricket and IPL expand beyond regional limits. The hierarchy of global sports is evolving, with cricket emerging as a digital powerhouse in the East.
Also Read: Pakistan Firm on Three Conditions to Play India in T20 World Cup 2026