Instagram CEO Adam Mosseri recently opened up about his personal approach to managing screen time for his children in an era of constant digital connectivity. Speaking on the podcast It's Called Soccer, Mosseri emphasized a balanced, structured, and incentive-based system rather than imposing strict bans or arbitrary limits. As the head of one of the world's most widely used social media platforms, his insights carry particular weight amid growing discussions about digital fatigue, endless scrolling, and the impact of screens on young minds.

Mosseri revealed that his children “earn” their daily screen time of 90 minutes through responsible behavior and completion of daily responsibilities. This earned-access model rewards positive actions such as finishing homework, helping around the house, maintaining good behavior, and demonstrating self-discipline. The 90-minute window is not a fixed entitlement but something they actively work toward each day, fostering a sense of accountability and teaching the value of delayed gratification in a world of instant digital rewards.

The approach reflects a broader philosophy of moderation and intentionality. Mosseri stressed the importance of structure, noting that screen time is scheduled and purposeful rather than open-ended or passive. He encourages his children to use the allotted time for activities they genuinely enjoy—whether gaming, watching educational content, or connecting with friends—while ensuring it does not interfere with sleep, physical activity, or face-to-face interactions. This method aims to build healthy digital habits from an early age without demonizing technology outright.

Also Read: Ansar Member Shot Dead By Fellow Personnel in Bangladesh’s Mymensingh

The conversation comes at a time when parents, educators, and tech leaders alike are grappling with the effects of prolonged screen exposure on children’s mental health, attention spans, and social development. Mosseri’s candid sharing highlights the irony and responsibility felt by those at the helm of social media companies, who must reconcile their professional roles with personal parenting values. His earned 90-minute rule has resonated online, with many praising it as a practical middle ground between total restriction and unrestricted access.

As discussions around digital wellness continue to evolve, Mosseri’s approach offers a glimpse into how even industry insiders navigate the challenges of raising children in an always-online world. By tying screen privileges to responsibility and self-regulation, he hopes to equip his kids with the tools to use technology mindfully rather than letting it dominate their lives. The CEO’s comments serve as both a personal reflection and a broader reminder that balance, structure, and earned trust remain key in managing screen time effectively.

Also Read: Indian Army’s 2025 Modernisation Redefines Precision, Power And Partnerships