Mexican authorities have accused Adidas of cultural appropriation, alleging that its new “Oaxaca Slip-On” sandal copies the traditional Indigenous huarache design from Oaxaca’s Zapotec communities. The controversy, announced on August 8, 2025, has sparked outrage, with officials demanding the sandal’s withdrawal and a public apology from the sportswear giant.

The “Oaxaca Slip-On,” designed by Willy Chavarría for Adidas Originals, features braided leather straps reminiscent of huaraches, a staple of Indigenous craftsmanship in Villa Hidalgo de Yalálag. Unlike the traditional flat-soled huaraches, Adidas’ version includes a chunky sports shoe sole. Oaxaca’s governor, Salomón Jara Cruz, condemned the design, stating, “Culture isn’t sold, it’s respected,” and rejected “creative inspiration” as an excuse for exploiting cultural heritage.

President Claudia Sheinbaum revealed ongoing talks with Adidas to secure compensation for affected artisans. Handicrafts, vital to Mexico’s economy, support half a million jobs and contribute 10% to the GDP of states like Oaxaca. Mexico’s government is also drafting legal reforms to protect Indigenous designs, building on past efforts against brands like Zara and Anthropologie for similar issues in 2021. Undersecretary Marina Núñez emphasized balancing artist protections with opportunities for fair collaboration with global brands.

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