Chandigarh Police has arrested a liquor shop owner after a video allegedly showing vodka being distributed publicly in Chandigarh’s Sector 9 market went viral on social media. Police said the accused, identified as Rajesh Sachdeva, was operating a stall where flavored vodka was reportedly being served over ice rolls without a valid permit or license. The incident sparked controversy online, with many users referring to the activity as a “liquor langar.”
According to police officials, spot verification and examination of the viral video indicated that flavored vodka was indeed being used during the activity. Authorities said the liquor was allegedly distributed openly in a public place, which amounts to a violation of excise regulations. Following the circulation of the video, police launched an investigation and detained the accused for questioning before formally arresting him.
An FIR was registered under Section 61(2) of the Bharatiya Nyaya Sanhita related to criminal conspiracy, along with relevant provisions of the Punjab Excise Act, 1914, including Section 68-1-14. The complaint was filed based on the statement of Constable Harish, officials said. Police added that serving or distributing liquor in public without proper authorisation is a punishable offence under excise laws and can attract legal action against organisers and suppliers involved in the activity.
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A senior police officer stated that the FIR also names the owner of the liquor store and the manufacturer of the vodka brand allegedly used during the event. Authorities said the role and liability of both parties are currently under investigation. Officials are examining whether the liquor was supplied legally and if there was any prior permission sought for the promotional or distribution activity shown in the video.
The case has reignited discussions around regulation of alcohol-related promotional events in public spaces and the growing influence of social media-driven marketing activities. Videos involving unusual public stunts or promotional campaigns often gain rapid online traction, prompting authorities to intervene when legal or public safety concerns arise. Chandigarh Police said further action in the case will depend on the outcome of the ongoing investigation and verification of evidence collected from the spot and social media footage.
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