Ross Gerber, a prominent Tesla investor and CEO of Gerber Kawasaki Wealth & Investment Management, has publicly urged Elon Musk to relinquish his role as Tesla’s chief executive, citing the billionaire’s overstretched commitments and the company’s declining performance. In a March 19 interview on Sky News’ Business Live, Gerber, whose firm holds roughly 262,000 Tesla shares valued at over $100 million, argued that Musk’s involvement in the Trump administration’s Department of Government Efficiency (DOGE), alongside his leadership of X and other ventures, has left Tesla neglected. “It’s time for somebody to run Tesla,” Gerber said. “The business has been neglected for too long.”

Gerber’s criticism comes as Tesla grapples with a tumultuous period. The company’s market value has plummeted by more than $800 billion since December 2024, with sales dropping amid fierce competition and a tarnished brand image. Gerber pointed to Musk’s polarizing political affiliations and controversial X posts as key factors eroding Tesla’s reputation. “The company’s reputation has just been destroyed by Elon Musk,” he stated, noting boycotts from progressive consumers and a loss of market share to rivals like BYD.

Once a staunch Musk ally, Gerber’s shift reflects broader investor frustration. While Musk retains significant control with a 12.8% stake and a devoted following, Tesla’s recent struggles—exacerbated by production delays and a distracted CEO—have fueled calls for change. Gerber suggested Musk either refocus entirely on Tesla or step aside for new leadership to restore the company’s trajectory.

As of March 22, 2025, Musk has not addressed Gerber’s demand directly. Whether this pressure will sway Tesla’s board or prompt a succession plan remains unclear, but Gerber’s stance highlights a critical juncture for the electric vehicle giant amid mounting challenges and an uncertain future.