InPrime Finserv, a non-banking financial company, has raised ₹50 crore in a funding round led by Pravega Ventures. The funds will be used to expand operations across Karnataka, Uttar Pradesh, Rajasthan, and Haryana, enhance product offerings, and enter secured lending. Existing investors Z47, InfoEdge Ventures, and Kettleborough VC also participated.

Meanwhile, fitness and wellness startup WiseLife raised ₹8 crore from Rukam Capital to scale its operations and grow its supply chain. Known for its appearance on Shark Tank India Season 3, WiseLife previously secured funding from prominent investors like Aman Gupta (boAt), Anupam Mittal (Shaadi.com), Ritesh Aggarwal (OYO), and Namita Thapar (Emcure).

Founder Prateek Kedia said the funds will help transform WiseLife into India’s top yoga brand, with new product development and content for fitness enthusiasts.

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