Footballing Icon Cristiano Ronaldo has announced a high-profile investment in AI company Perplexity, joining a growing roster of celebrity athletes backing the technology. The Portuguese star revealed the news on social media, emphasizing Perplexity’s mission of “powering the world’s curiosity” and expressing enthusiasm for a partnership between his CR7 brand and the AI company.
“Curiosity is a requirement for greatness. You win when you keep asking new questions every day. That’s why I am proud to announce my investment in Perplexity,” Ronaldo posted on X, underscoring his belief in the role of AI in fostering innovation and learning. His announcement was enthusiastically acknowledged by Perplexity CEO Arvind Srinivas, who responded with a “GOAT” emoji.
Ronaldo is not the first athlete to invest in Perplexity. Earlier this year, Formula One legend Lewis Hamilton also joined forces with the AI firm, signaling a broader trend of top sports personalities exploring opportunities in artificial intelligence. The platform aims to empower people to ask more ambitious questions and access advanced AI-driven knowledge solutions.
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The partnership is also a continuation of Ronaldo’s strategic investments, which have contributed to his status as the world’s first billionaire footballer. According to Bloomberg, the Portuguese superstar’s net worth stands at approximately $1.4 billion, putting him ahead of rival Lionel Messi in financial terms. Ronaldo’s ventures extend beyond football, spanning fashion, fitness, and now AI technology.
Ronaldo’s global profile and influence are key assets for Perplexity as the company seeks to expand its reach. Despite occasional controversies, including a recent visit to the White House that drew criticism, Ronaldo remains one of the most recognizable figures worldwide. His involvement in Perplexity highlights the increasing intersection of sports, celebrity, and cutting-edge technology.
As athletes like Ronaldo and Hamilton continue to invest in AI ventures, the trend reflects both the growing commercial potential of artificial intelligence and the desire of high-profile figures to shape innovation beyond their respective sports arenas. With CR7 joining Perplexity, the company gains not only capital but also a global ambassador for curiosity-driven exploration.
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