Andhra Pradesh BJP president PVN Madhav emphasised on Tuesday that the Atmanirbhar Bharat Sankalp Abhiyan is essential for India's self-reliance, hailing the recent GST 2.0 overhaul as a major economic reform. Speaking in the context of Prime Minister Narendra Modi's call to revive the Swadeshi movement, Madhav urged citizens to support independent policies in economy, defence, and foreign affairs to foster a self-sufficient nation.

The GST Council's comprehensive restructuring, effective from September 22, reduces taxes on everyday items, including hair oil, corn flakes, and personal health and life insurance policies, aiming to ease consumer burdens and boost domestic consumption. "The Atmanirbhar Bharat Sankalp Abhiyan is vital for India's self-reliance, and GST 2.0 stands out as a landmark reform," Madhav stated in a press release. He stressed the need to protect economic interests by leveraging internal strengths and announced plans to raise awareness statewide.

Launched in 2020 amid the COVID-19 pandemic, the Atmanirbhar Bharat initiative encompasses five pillars—economy, infrastructure, systems, demography, and demand—to reduce import dependency and promote local manufacturing. Madhav noted that the campaign, kicking off in Andhra Pradesh on Thursday, September 25, will reach every household to propagate its message of economic nationalism rooted in the freedom struggle's Swadeshi ethos.

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National co-convener H. Raja echoed these sentiments, pointing out that self-reliance was a cornerstone of India's independence movement. He downplayed concerns over potential U.S. tariffs, citing that only 7.25% of India's exports target the American market, underpinned by a robust domestic consumer base. As the BJP intensifies grassroots outreach, the initiative aligns with broader goals of positioning India as a global economic powerhouse amid evolving trade dynamics.

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