American Tourister has launched an energetic new campaign titled “Everyone’s In,” aimed at Gen Z and millennial travelers who crave adventure, connection, and spontaneous experiences. Featuring Bollywood stars Ananya Panday and Siddhant Chaturvedi, the campaign is built around a lively music anthem created in partnership with Sony Music.

The original two-minute track, performed by Jonita Gandhi and Siddhant himself, captures the carefree spirit of modern road trips and social travel. The music video is filled with vibrant visuals, scenic landscapes, and the infectious chemistry between the two stars. Shorter edits of the video will run across digital platforms, spreading the campaign’s message of inclusion, exploration, and fun.

“This campaign is about more than travel,” said Anushree Tainwala, Executive President - Marketing, Samsonite South Asia. “It’s about creating memories, embracing spontaneity, and connecting with others. ‘Everyone’s In’ reflects the energy and spirit of today’s young traveler.”

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The campaign also includes interactive social media initiatives, influencer collaborations, and a remix contest, encouraging fans to engage creatively. Influencers like Rohit Saraf, Ahsaas Channa, and others are also part of the rollout.

With this vibrant push, American Tourister aims to spark a cultural movement where music, friendship, and travel come together—welcoming everyone to join the journey.

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