Actor-filmmaker Ajay Devgn and his nephew, producer Danish Devgn, launched Lens Vault Studios (LVS) on Friday, a new venture aimed at pioneering original, technology-driven content for films, streaming platforms, branded initiatives, and immersive experiences. Ajay will serve as chairman, while Danish takes the roles of founder and CEO.

Positioned as a "creator-first ecosystem", LVS integrates storytelling with cutting-edge tools like VFX, animation, and AI to foster innovative narratives. "We are building a creative ecosystem within LVS where original ideas are nurtured and new forms of storytelling are realised using world-class technology," Ajay stated. He emphasised elevating Indian media globally, positioning India as a centre for premium productions and original intellectual properties (IPs), while equipping creators with advanced tech.

Danish highlighted the studio's focus on innovation across formats: "At LVS, originality is our currency and intelligence is our engine. From live-action and animation to immersive AR/VR worlds, our goal is to craft IPs that resonate globally while staying deeply rooted and close to emotions."

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The launch follows the duo's earlier venture into AI with Prismix, signalling a continued push into tech-enhanced entertainment. LVS aims to set new standards by blending emotional depth with technological prowess, potentially transforming content creation in India and beyond.

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