Adani Cement has created a large aerial tribute to Goddess Durga using 15,000 cement bags at its Kymore plant in Madhya Pradesh as part of its Navratri and Durga Puja 2026 campaign. The installation, spread across a 70-foot-by-70-foot area, brings together devotion, craftsmanship and the collective efforts of workers. The initiative forms part of the company's campaign titled “Jahan Vishwas, Wahan Shakti”, which connects the themes of faith and strength.
The artwork was created using 15,000 bags of Ambuja Cement and ACC, representing approximately 750 tonnes of cement. Arranged carefully across the designated area, the bags form a large image of Maa Durga that becomes clearly visible when viewed from above. The composition includes the goddess's crown, eyes, ten arms and flowing form, with individual bags positioned to create the overall design.
According to the company, the project involved 12,600 man-hours of collective effort. Workers coordinated the placement of thousands of bags to achieve the scale and precision required for the installation. From ground level, the arrangement appears as separate rows of cement bags, while an aerial perspective reveals the complete image. The process and final reveal have been documented in a digital film for the company's social media and digital platforms.
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The campaign draws on the brand identities of Ambuja Cements and ACC, both part of the Adani Cement portfolio. The company associates Ambuja Cements with “Shakti”, representing strength, and ACC with “Vishwas”, reflecting its legacy of trust spanning more than nine decades. Through the installation, the company aims to bring these themes together in a tribute to Maa Durga, who is widely revered as a symbol of strength and protection.
The choice of Kymore also carries significance for the company, as the plant has a long history of cement production dating back to 1923. The region has its own traditions of celebrating religious and cultural occasions, including Ram Leela. By creating the installation at the facility, the company has connected its industrial operations with the festive season and the cultural significance of Navratri and Durga Puja.
The initiative demonstrates how an industrial material can be used to create a large-scale visual tribute through coordinated human effort. With its 15,000 cement bags arranged into a single image, the installation combines the company's commercial identity with themes of faith, tradition and collective endeavour. The campaign's central message, “Jahan Vishwas, Wahan Shakti”, reflects the intended connection between trust, strength and the people involved in bringing the project to life.
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