Delhi-based makeup virtuoso Izaa Setia unleashed a spine-chilling spectacle on the city’s bustling streets this Halloween, morphing into the infamous possessed doll Annabelle from The Conjuring franchise. Clad in a pristine white frock, crimson ribbon, and meticulously braided pigtails, Setia’s ghostly pale complexion—accentuated by exaggerated black eye sockets and cracked-porcelain detailing—created an illusion so convincing that passersby froze in terror. The viral video, posted on Instagram under the caption “Dilli Ki Makeup Artist Bani Annabelle, Sheher Mein Macha Darr Ka Hungama,” has already racked up millions of views, cementing her as India’s reigning queen of horror cosplay.

What began as a bold artistic experiment quickly spiraled into a citywide phenomenon. As Setia glided through crowded markets and metro stations in character, reactions ranged from sheer panic to delighted awe. Auto-rickshaw drivers slammed on brakes, children burst into tears, and thrill-seekers swarmed for selfies—some trembling while posing. One elderly woman reportedly clutched her dupatta and recited a quick prayer before hurrying away. Undeterred, Setia maintained Annabelle’s eerie stillness and subtle head tilts, amplifying the dread with every calculated movement. The stunt not only showcased her technical prowess but also highlighted the growing appetite for immersive Halloween experiences in urban India.

Netizens flooded the comments with a cocktail of fear and admiration. “It takes guts to walk like that in Delhi traffic—respect!” one user wrote, while another confessed, “If you appeared in my lane at night, I’d move cities.” A relieved follower joked, “Thank God this is just a reel and not real-life jump scare!” Setia later revealed in a follow-up post that the transformation took over four hours, involving medical-grade prosthetics, contact lenses, and layers of non-toxic SFX makeup. She dedicated the look to “every horror fan who grew up hiding under blankets during The Conjuring marathons,” earning praise for elevating Indian makeup artistry on a global stage.

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This viral moment underscores Halloween’s rapid mainstreaming in India, particularly among Gen Z and millennials in metro cities. Once dismissed as a “Western import,” the festival now sees costume parties, themed cafes, and flash mobs from Mumbai to Bengaluru. Rooted in the ancient Celtic Samhain—when bonfires were lit to ward off roaming spirits—modern Halloween has evolved into a celebration of creativity and controlled fright. Setia’s stunt, blending Hollywood horror with desi daring, has inspired a wave of homegrown transformations, from Pennywise clowns in Chennai to Sadako lookalikes in Kolkata.

As October 31 fades into memory, Setia hints at an even more ambitious reveal for 2026. Until then, Delhiites may walk a little faster at dusk—just in case a certain braided doll in white is lurking around the corner.

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