Titan Company shares remained in focus on December 30, 2025, following positive commentary from brokerages on Tanishq's ongoing rollout of the Diamond Expertise Centre initiative. This venture, launched in partnership with De Beers Group earlier in the year and now expanding gradually across the store network, introduces advanced in-store technology for transparent diamond evaluation. The centers feature multiple high-tech tools to assess key diamond attributes such as light performance, origin, inclusions, and authenticity, helping customers distinguish natural diamonds from potential adulterations or alternatives like lab-grown stones. Analysts view this as a strategic move to enhance consumer confidence in an increasingly complex jewelry market.

The Diamond Expertise Centre addresses growing concerns over diamond adulteration and the rise of lab-grown diamonds, which have gained popularity for their affordability and ethical appeal. By bringing cutting-edge evaluation directly into retail stores, Tanishq empowers buyers with scientific clarity and education during the purchase process. This builds on Tanishq's long-standing reputation for trust and transparency, reinforced by its compliance with international standards like the Kimberley Process. Brokerages highlight that the initiative strengthens Tanishq's position in the high-value diamond and studded jewelry segment, where authenticity remains a primary customer priority amid evolving market dynamics.

Brokerage firms expressed optimism about the long-term benefits of this rollout. Nuvama maintained a 'buy' rating on Titan with a target price of Rs 4,672, citing the potential to boost brand loyalty and customer awareness. The brokerage also noted complementary strengths in Titan's portfolio, including its premium lab-grown diamond line under beYon, as a key differentiator. Morgan Stanley kept an overweight stance with a target of Rs 4,062, emphasizing the initiative's role in reinforcing credibility. These positive outlooks come after Titan reported robust Q2 FY26 jewelry revenue growth of 29% to Rs 16,522 crore, despite margin pressures from elevated gold prices.

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The initiative aligns with broader industry trends, including Titan's strategic collaboration with De Beers to promote natural diamonds and combat misinformation. While the company has faced challenges like high gold costs and the need for customer education on value retention, the Diamond Expertise Centre is seen as a trust-building tool. Management has also promoted programs like the Gold Exchange to help customers offset price volatility. As the rollout progresses, it is expected to support sustained growth in Tanishq's diamond business and contribute to Titan's overall jewelry segment performance.

Titan's stock closed slightly lower at Rs 3,985 on the previous trading day amid broader market movements, but the brokerage endorsements have kept investor interest high. With the company's strong retail network and focus on innovation, this venture positions Titan favorably in India's competitive jewelry market. As 2025 concludes, the positive sentiment from analysts underscores confidence in Titan's ability to navigate challenges and capitalize on opportunities in the premium jewelry space.

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