Icon star Allu Arjun turned 43 today and made it a birthday to remember by announcing a massive new film with director Atlee, while also enjoying a warm celebration with his family.

The long-rumoured collaboration was officially confirmed at 11 AM, when Sun Pictures released a slick announcement video unveiling the project. Titled AA22xA6 (marking Allu Arjun’s 22nd film and Atlee’s 6th directorial), the teaser offered a glimpse into the film’s ambitious scale and genre-bending narrative.

The film promises to be a "beyond the world" spectacle, venturing into uncharted territory with supernatural and alien elements. The teaser revealed Allu Arjun undergoing 360-degree 3D scanning for advanced sculpting, hinting at the VFX-heavy vision the team is chasing. Top global studios, including Lola VFX, are collaborating on the film, with artists calling it one of the most exciting projects they’ve worked on.

Sai Abhyankar, a young and dynamic composer, has been roped in to score the soundtrack, marking his Tollywood debut. Production is set to begin soon, with a star-studded cast expected to be announced in the coming weeks. Allu Arjun is likely to begin work on this film before starting Pushpa 3.

Earlier in the day, the actor celebrated his birthday with his wife Sneha Reddy and children Allu Ayaan and Allu Arha. A sweet cake-cutting moment, shared by Sneha on Instagram, melted hearts online and quickly went viral. Fans poured in love across social media, with #HappyBirthdayAnna trending nationwide.

With a high-octane project in the pipeline and love pouring in from fans and family, Allu Arjun's 43rd birthday marks the beginning of yet another blockbuster chapter in his career.