Myntra has set the fashion world abuzz with the launch of Glamstream, a pioneering shoppable lifestyle content platform, unveiled at a star-studded event in Mumbai. The launch, held at Mercii, featured celebrities like Raveena Tandon, Khushi Kapoor, Neha Dhupia, and creators such as Sufi Motiwala and Sushant Divgikar.

A highlight was the exclusive preview of Badshah’s “Jordan,” India’s first shoppable multi-brand music video, in partnership with 0075 Pentertainment. Showcasing 17 curated looks, instantly shoppable via the Myntra app, Glamstream blends entertainment and commerce with over 500 hours of content, including 4,000+ episodes and 15 exclusives featuring stars like Vijay Deverakonda, Tabu, and Malaika Arora. Sunder Balasubramanian, Myntra’s CMO, emphasized, “Glamstream redefines shopping by merging inspiration and instant access, tailored for young India.”

Also Read: Aamir Khan's Heartwarming Gesture: Names Vishnu Vishal and Jwala Gutta's Daughter Mira