JLR India, a subsidiary of Tata Motors Ltd., announced it will fully pass on the benefits of recent GST rate reductions to customers, effective immediately, significantly lowering prices on its luxury vehicles. The move, aimed at capitalizing on festive season demand, will see Range Rover SUVs reduced by ₹4.6 lakh to ₹30.4 lakh, Defender SUVs by up to ₹18.6 lakh, and Discovery SUVs by up to ₹9.9 lakh.

Rajan Amba, Managing Director of JLR India, described the GST rationalization as a “welcome move” that boosts confidence in India’s luxury automotive market and supports industry growth.

The price cuts follow the Indian government’s major GST reforms, effective from September 22, 2025, announced on September 4, marking the most significant changes since the tax’s introduction in July 2017. The revised structure lowers the GST on SUVs to a flat 40%, down from a previous 28% plus a compensation cess that pushed the total tax burden to 50%. Small cars now face an 18% GST rate, reduced from 28%.

JLR India’s decision aligns with Tata Motors’ earlier move on September 6 to reduce prices by up to ₹1.55 lakh across its portfolio, including models like Tiago, Nexon, Harrier, and Safari, reflecting a broader industry trend to pass on tax benefits to consumers.

The initiative is expected to stimulate demand in the luxury vehicle segment, particularly as the festive season approaches, offering significant savings to buyers of JLR’s iconic Range Rover, Defender, and Discovery models. Despite the positive industry developments, Tata Motors’ shares closed marginally lower by 0.54% at ₹715.50 on the BSE on September 9, while the Sensex gained 0.39%, reaching 81,101.32 points.

JLR India’s strategic price reductions underscore its commitment to making premium vehicles more accessible, reinforcing its position in India’s competitive luxury automotive market.

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