India's Diwali 2025 celebrations are in full swing, and automakers are capitalising on the season's spirit by unveiling compelling discounts on popular SUVs, drawing eager buyers to showrooms nationwide. With savings encompassing cash rebates, exchange bonuses, corporate perks, and accessories, these offers—valid through October and early November—make it an ideal window for upgrading to rugged off-roaders or feature-laden family haulers. From compact crossovers to premium mid-size models, brands like Mahindra, Maruti Suzuki, Tata, and Hyundai are slashing prices by up to Rs 88,000, blending affordability with festive cheer. This surge aligns with a projected 10-15% uptick in vehicle sales during the period, as consumers leverage low-interest financing and scrappage incentives to combat economic pressures. Buyers are advised to verify dealership-specific deals, as offers vary by variant and location, ensuring a tailored festive drive home.
Mahindra leads with targeted incentives on its SUV portfolio, emphasising value for adventure seekers. The subcompact XUV 3XO, a bestseller in urban markets, commands discounts up to Rs 45,000 on higher trims like the AX7, while base variants qualify for Rs 20,000 off—ideal for first-time buyers eyeing its turbo-petrol efficiency and ADAS features. The ladder-frame Scorpio N, revered for its commanding presence, sees up to Rs 40,000 in benefits on Z6 and Z8 petrol variants, with the entry Z4 earning Rs 25,000; these perks include loyalty bonuses for existing Mahindra owners, enhancing its appeal for highway hauls.
Complementing these, the Thar Roxx—Mahindra's latest 5-door off-roader—joins the fray with up to Rs 30,000 cashback plus Rs 25,000 exchange, positioning it against rivals like the Mahindra Bolero Neo at Rs 15,000 off. These deals underscore Mahindra's strategy to fortify its 20% market share in the SUV segment through accessible pricing.
Maruti Suzuki and Tata Motors are intensifying competition with bundle offers that sweeten the pot beyond mere cash. Maruti's Fronx crossover dazzles with comprehensive savings up to Rs 88,000, comprising Rs 30,000 cash, Rs 15,000 scrappage aid, and Rs 43,000 in free accessories like mats and infotainment upgrades—perfect for young professionals. The iconic Jimny, a 4x4 purist's delight, garners up to Rs 70,000 on the Alpha dual-tone trim, including corporate discounts, making its off-road prowess more attainable amid rising fuel costs.
Tata counters with the punchy Punch micro-SUV at Rs 20,000 under cash-exchange combos, while the sophisticated Harrier mid-size SUV unlocks up to Rs 50,000 in benefits on Fearless+ variants, incorporating extended warranties; additional intel from MyCarHelpline highlights up to Rs 1.35 lakh on select Tata models like the Nexon EV for eco-conscious festive shoppers. These promotions reflect a shift toward hybrid incentives, boosting accessibility in a market where SUVs now dominate 50% of sales.
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Hyundai rounds out the highlights with versatile deals on its compact lineup, extending the festive allure to budget-savvy families. The Exter, a rugged entry-level SUV, offers up to Rs 45,000 total—Rs 25,000 non-pro pack cash or Rs 20,000 pro pack, plus Rs 20,000 exchange—bundled with zero-depreciation insurance for worry-free ownership. The Venue, Hyundai's compact star with connected car tech, mirrors this with up to Rs 50,000 in savings, including loyalty perks for i10 upgraders.
Emerging offers from Kia (Seltos at Rs 60,000 off) and MG (Hector at Rs 75,000) further diversify choices, while Toyota's Urban Cruiser Hyryder hybrid tempts with Rs 40,000 exchange bonuses. As Diwali lights up the roads, these discounts—fuelled by inventory clearance and seasonal demand—empower buyers to secure advanced safety and efficiency without compromise, heralding a prosperous new chapter on four wheels.
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