BMW Motorrad has unveiled the new R 1300 R Superhooligan, a race-focused machine that may look street-ready but has been created as a tribute model. The motorcycle was revealed during Daytona Bike Week and commemorates the 50th anniversary of a landmark victory in American superbike racing history.
The Superhooligan pays homage to Steve McLaughlin’s win aboard the BMW R 90 S at the inaugural Superbike race in 1976. In tribute, the new machine carries McLaughlin’s iconic #83 race number and sports an orange paint scheme inspired by the original race bike.
Visually, the motorcycle stands out with its orange frame contrasted by a blue subframe and fork tubes. The brake callipers, borrowed from the BMW M1000RR, match the blue detailing. A carbon front wheel and additional carbon fibre components further enhance both aesthetics and performance.
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To transform the standard BMW R 1300 R into a Superhooligan-spec machine, BMW has equipped it with fully adjustable hand levers, milled footrests, Wilbers suspension, and inverted fork tubes offering an additional 30 mm of travel for improved lean-angle clearance. An Akrapovic titanium exhaust with carbon end caps completes the race-inspired setup. The motorcycle is capable of reaching speeds of up to 275 km/h.
Mechanically, the base R 1300 R is powered by a 1,300 cc air/liquid-cooled, four-stroke flat-twin engine that produces 145 hp at 7,750 rpm and 149 Nm of torque at 6,500 rpm. It features a ride-by-wire throttle system paired with a six-speed gearbox, delivering strong performance credentials even in standard form.
The Superhooligan will be displayed alongside the original 1976 race-winning R 90 S from the Butler & Smith team during anniversary celebrations in Daytona from March 5 to 7, 2026, marking five decades of the iconic 200-mile race in Florida.
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