Bangladesh's cricket fraternity and sports industry are facing mounting financial setbacks amid escalating political and cricketing tensions with India, according to a report published on January 12, 2026. Following the recent halt on sponsorship renewals for several top players by Indian bat manufacturer SG, another major blow has emerged as Indian apparel brand Sareen Sports Industries (SS) has ceased manufacturing its products in Bangladesh, disrupting long-standing supply chains.

SG, which sponsors prominent Bangladesh batters including captain Litton Das, has reportedly placed contract renewals on hold due to the strained bilateral relations. Sources cited by the Times of India indicated that the renewal process has been deliberately slowed, reflecting the broader uncertainty caused by political developments in Bangladesh and ongoing diplomatic friction with India. Similarly, Sareen Sports, which previously outsourced production to Bangladeshi factories for its sports apparel, has withdrawn operations, affecting local manufacturing units that depended on these orders.

The impact extends beyond individual player contracts. SG has suspended the distribution of its cricket equipment in Bangladesh for the past six months, citing the unstable environment. This move has significantly reduced the availability of branded gear in the local market. Additionally, the supply of sports apparel manufactured in Bangladesh for Indian companies like SG and others has virtually dried up over the last year, further straining the country's sports-related manufacturing sector, which has historically benefited from proximity and cost advantages in serving the Indian market.

Also Read: IND vs NZ 1st ODI: Kohli’s Near-Miss, Rahul’s Composure Define India’s Win

These developments come at a time when Bangladesh cricket is already grappling with off-field challenges, including the recent controversy over venue shifts for the upcoming T20 World Cup 2026 and the release of fast bowler Mustafizur Rahman by IPL franchise Kolkata Knight Riders. Industry insiders suggest that while some sponsorship decisions could be revisited if bilateral ties improve, the current trajectory points to prolonged financial difficulties for players, local manufacturers, and equipment distributors.

The cumulative effect of these disruptions underscores the vulnerability of Bangladesh's sports economy to geopolitical tensions with its powerful neighbor. As the situation evolves, stakeholders in both countries will be watching closely for any signs of de-escalation that could restore normal business flows in the cricket ecosystem. For now, the financial strain appears set to deepen unless diplomatic efforts yield positive outcomes in the coming weeks.

Also Read: DC vs GG, WPL 2026: Sophie Devine Defends Seven Runs to Stun Delhi Capitals