Indian premium brands are making waves globally, and Zerodha co-founder Nikhil Kamath is shining a spotlight on their success. Taking to social media, Kamath challenged the long-held belief that Indian companies cannot establish premium brands overseas, highlighting several homegrown labels gaining international recognition.
In a post on X, Kamath cited examples including Subko’s flagship store at Dubai’s Alserkal Avenue, SuperYou’s entry into the Dubai market, and 11.11’s launch in New York—which even caught a mention in a Brad Pitt movie without paid promotion. He also praised Nappa Dori, the luxury leather brand, for its presence in the same Dubai district, emphasising its organic global reach despite having no formal association with him.
Kamath stressed that the future of Indian entrepreneurship lies in taking artisan-led, culturally rooted brands to international markets rather than merely franchising Western concepts domestically. He further promoted his platform, The Foundery, aimed at supporting the creation of globally relevant Indian brands.
The brands highlighted include:
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Subko: A speciality coffee brand with a flagship in Dubai’s Alserkal Avenue.
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11.11: Fashion label now selling in New York.
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SuperYou: Wellness and protein-focused lifestyle brand entering Dubai.
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Nappa Dori: Luxury leather and lifestyle brand with a store in Dubai.
Social media reacted positively to Kamath’s post, with users lauding Indian brands for exporting craft, culture, and confidence globally. One user wrote, “Indian brands going global—not by copying the West, but by exporting confidence, craft, and culture. From Dubai to New York, “Made in India” is no longer a label—it’s a statement.”
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Another comment celebrated the rise of homegrown entrepreneurship: “For too long the narrative was ‘Indians can’t build premium global brands.’ Now brands like Subko, SuperYou, 11.11, and Nappa Dori are proving otherwise. Premium. Artisan. Cool. Indian.”
Kamath’s observations underline a growing trend: when Indian brands focus on craft, storytelling, and consistent quality, the global market responds enthusiastically. The era of India-built premium brands making an international mark is clearly underway.
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