Nestlé has reduced the quantity of noodles in its popular Maggi instant noodle packs by up to 9%, while keeping retail prices unchanged, according to distributor checks reported on Tuesday. The adjustment comes amid rising input costs and reflects a broader trend of “shrinkflation,” where product quantities are reduced without a corresponding price change.
The company has implemented graded reductions across different price points of Maggi packs. The ₹7 pack has seen the steepest cut, with weight reduced by 9% from 35 grams to 32 grams. Other variants have also been adjusted: the ₹12 pack has been reduced by 8% from 52 grams to 48 grams, while multiple mid- and large-size packs have seen a 7% reduction in quantity.
According to the revised structure, the ₹15 pack now contains 70 grams instead of 75 grams. Similarly, the ₹30 pack has been reduced from 150 grams to 140 grams, the ₹60 pack from 300 grams to 280 grams, the ₹90 pack from 450 grams to 420 grams, and the ₹120 pack from 600 grams to 560 grams. Despite these changes in grammage, the retail price points have been maintained across all variants.
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Nestlé confirmed the adjustments in response to queries cited by NDTV Profit, attributing the decision to increased input costs. The company has not announced any changes to pricing, instead opting to revise pack sizes as a way to manage cost pressures while maintaining market price stability.
The development highlights ongoing cost challenges in the fast-moving consumer goods (FMCG) sector, where companies are balancing rising raw material, logistics, and packaging expenses with competitive retail pricing. Shrinkflation has become a common strategy in several consumer categories globally, as manufacturers attempt to protect margins without directly increasing shelf prices.
Market observers note that such changes may influence consumer perception, particularly in high-volume staple products like instant noodles, where even small reductions in quantity are easily noticeable. However, companies argue that such adjustments are necessary to absorb cost inflation while ensuring continued product availability at accessible price points.
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